A coffee place or a cafe is an establishment which serves hot beverages such as tea, hot coffee, cold beverages such as iced coffee and iced tea. Many cafes also serve food such as muffins, pastries, cookies and other light refreshments. It is very important for a coffee shop to make their consumers feel comfortable and hence, convenience and fast service are must.
Two such cafes – Starbucks and Coffee Bean have made their way to the top for their service, quality and coffee lovers. Both have their own pros and cons and can serve you as a guide in deciding which one to go for.
Starbucks has initially distinguished itself from other cafes in terms of taste, quality and customer experience. Starbucks uses the highest quality Arabica coffee as the base for its espresso drinks and popularized darkly roasted coffee. It also uses automated espresso machines like the best French press coffee makers for their efficiency and safety reasons. This café company always purchases roasted whole bean coffee. They serve hot and cold beverages, pastries and other snacks as well. They have large varied offerings both in service and products. Keurig coffee makers are popular among available espresso machines. They comes with incredible brewing capacity which makes them incredible for home use.
Coffee at doorstep is one such successful service offers. Starbuck introduce themselves with a mission stating to inspire and nurture the human spirit that is one person, one cup and one neighborhood at a time. Although the company has good global presence and competent management yet there are few cons for which people prefer Coffee Bean over Starbucks for some category of products.
The Coffee Bean Company is known for its Original Ice Blended coffee and tea drinks including the hot coffee drinks. It also sells a variety of whole bean coffees, flavoured powders, baked goods, and whole leaf teas. Likewise the Starbucks, it too is a recognised and successful company, thus they try to improve their customer services, product line, pricing strategies, and management system.
When compared to Starbucks, there seemed to be more positive reviews for this company. Like Starbucks they too use the best French press coffee makers yet they are said to provide better quality and taste when compared to Starbucks. Bunn coffee makers can be considered as a strong competitor for Keurig if you need something which is cheaper and doesn’t compromise on quality.
Metrics For Comparison
If both these companies are compared on positioning of their products, they seemed to be quite close on the metrics that is customer perception for the brands, although Coffee Bean wins the race due to more relaxed and comfortable environment.
Next on comparing them based on brand personality, Starbucks refers more too competence dimension. Competence would basically indicate their reliability, intelligence, and success. It also maintains its premiumness which thereby helps to hold back their loyal customer quite similar to the strategy used by Apple earlier. Also they have shown a great deal of social responsibility by contributing in charity and art activities. On the other hand Coffee bean too focus on competence and sincerity. This company has an older brand and hence had gained the competitive advantage. They have great intelligent market development ideas and also own marketing strategies.
Starbucks has always targeted high end customer and hence show a less growth rate when compared to Coffee bean.
The Last Words
Each company has its own way of managing and conducting a business. it must apply both marketing and business strategies in order to keep the business growing in the market. Both these coffee places conduct the same business selling coffee and beverages and have established many stores over the decades. They have been using the best French press coffee makers for their brewing, yet when compared on few of the metrics, Coffee Bean shows a slight advantage over Starbucks.…